• SELLER FINANCE ACADEMY · EST. BY MEL DORMAN

• SELLER FINANCE ACADEMY · EST. BY MEL DORMAN

Build real wealth.

Build real wealth.

Without the banks.

Without the banks.

A 90-day intensive with 12 months of coaching to help you close your first seller-financed real estate deal. No trust fund. No bank approval. No permission required.

A 90-day intensive with 12 months of coaching to help you close your first seller-financed real estate deal. No trust fund. No bank approval. No permission required.

$500

Mel's down payment on her first seller-financed deal.

5 yrs

From $16k in the bank to six-figure passive income.

34

Rental units built using creative financing.

• AS SEEN IN / ON

• AS SEEN IN / ON

Watch Mel's talk · less than 10 mins

• SOUND FAMILIAR?

• SOUND FAMILIAR?

The system
wasn’t built for
you.

You’re doing everything right. Working hard. Saving when you can. But the math doesn’t work — and deep down, you know it.

01

Banks say no or make it impossible.

Self-employed? Non-traditional income? The bank wasn't designed for how you live. And waiting to become "lendable" costs you years.

02

You don't have a six-figure down payment.

Most real estate advice assumes you already have capital. We teach you how to build wealth starting from zero, or close to it.

03

Saving alone won't get you there.

A savings account wastes away to inflation. Wealth isn't built by saving more. It's built by putting money to work in assets that compound.

04

The people you love need more than you can give.

Aging parents. Your own retirement. Starting a family. These aren't abstract. They're the real reason financial freedom matters, and you can't afford to wait.

• MEL'S STORY

• MEL'S STORY

From $16k
in the bank
to 34 doors.

From $16k
in the bank
to 34 doors.

• TEDx Speaker — Editor's Pick

• Built six-figure financial freedom in 5 years

• Founder, Seller Finance Academy

• Author, Bank on Your Neighbor

• Former licensed social worker

I didn't get into real estate because I had a plan. I got into it because my dad got sick.

He was diagnosed with Alzheimer's at 67. No retirement savings. The care he needed cost $7,000 a month. I was a social worker making $3,000 a month. I sat by his hospital bed holding his hand and realized I couldn't help him. Not because I didn't love him enough. Because I didn't have the money.

That cracked something open in me. I had spent my entire adult life believing wealth was the problem. That people who chased money were the bad guys. Standing in that hospital room, I finally understood what that belief had cost me.

"I spent years believing wealth was the problem, when in truth, the lack of it was costing us dearly."

After he passed, I quit my job. I had $16,000 in the bank, a brand new mortgage, and more determination than common sense. I threw myself into real estate.

Within a year, I closed my first seller-financed deal. $500 down. No bank. Just a conversation with a seller who had a problem I could solve. Five years later, I had 34 rental units and six figures in passive income.

Then I made debt mobile. I took that original seller-financed note, split it into two, did a cash-out refinance, and pulled out $205,000 tax free. Used it as the down payment on a 20-unit property — also seller-financed. Sold the 20-unit three years later for a $425,000 profit. Still have the original triplex.

$500

$500

→ 23 DOORS

→ 23 DOORS

$500

$500

→ $425,000

→ $425,000

100s

100s

OF STUDENTS CLOSED DEALS

OF STUDENTS CLOSED DEALS

That is not luck. That is a method. And that's what I teach inside the Seller Finance Academy.

I started this program because I kept meeting people who were exactly where I was before I figured this out. Smart, hardworking, values-driven people who assumed real estate was for someone else. Someone with more money, better connections, a different background. That's not true. I'm proof. And so are the hundreds of students who've closed their first deals inside this program.

You don't need a bank's permission to build wealth. You need a different playbook — and someone to walk it with you.

Not Financial or Legal Advice: The information provided by Seller Finance Academy is for educational purposes only. SFA is not a law firm, a tax professional, or a registered investment advisor. Seller financing involves legal contracts and financial risks; we strongly recommend you consult with a qualified attorney and a tax professional before entering into any real estate transactions.

Results may vary.*

• WHAT IS SELLER FINANCING?

• WHAT IS SELLER FINANCING?

You work directly
with the seller.No
bank in the room.

Instead of borrowing from a bank, you and the seller agree on price, interest rate, and terms directly. This is how real estate used to work, before algorithms replaced conversations.

01

Find a motivated seller.

Self-employed? Non-traditional income? The bank wasn't designed for how you live. And waiting to become "lendable" costs you years.

02

Structure a win-win deal.

Most real estate advice assumes you already have capital. We teach you how to build wealth starting from zero, or close to it.

03

Close with the right legal protection.

Attorney-drafted contracts built specifically for seller-financed deals. No bank approval waiting period. No six-figure down payment. Just a signed note and a property that cash flows from day one.

04

Make debt mobile, and multiply.

This is what separates SFA from every other real estate program. Once you understand how to restructure notes, one deal becomes the foundation for many. Mel went from $500 to 23 doors using this exact method.

• STUDENT RESULT

• STUDENT RESULT

This isn't theory. These
are real people.

School teachers. Social workers. Entrepreneurs. A Portland realtor going through a divorce. The common thread isn't background. It's deciding to learn a different way.

$45,000

in annual passive cash flow, in 6 months

Sorcha

Her husband had just lost his tech job. She had one Airbnb room bringing in $1,500 a month and no idea how to scale it. Mel taught her how to raise private money against that cash flow — she raised $40,000 from friends and family. Then Mel showed her rental arbitrage: leasing condos from owners who couldn't sell them, furnishing them, renting them to travel nurses. Within 6 months that $40,000 turned into $45,000 a year in passive income.

Cash flow, creativity, and problem-solving can matter more than capital.

Results may vary.*

$11k down

$400/mo cash flow

Kate · College Educator

No real estate background. She started by checking out children's financial literacy books from the library. Within 3 months of joining SFA, a networking connection brought her an off-market duplex. She closed with $11,000 down and cash flowed $400 a month from day one.

You don't need to come in experienced.

Results may vary.*

Deal saved.

Financially free in 5 yrs.

Jason Lee · School Teacher

The bank changed lending requirements mid-transaction and his deal was falling apart. He presented the seller with three creative options. The seller chose seller financing. Jason closed and built a portfolio that took him from a $30k/yr salary to financially free within 5 years.

Sometimes creative finance doesn't just close a deal, it saves it.

Results may vary.*

Deal saved.

Financially free in 5 yrs.

Jason Lee · School Teacher

The bank changed lending requirements mid-transaction and his deal was falling apart. He presented the seller with three creative options. The seller chose seller financing. Jason closed and built a portfolio that took him from a $30k/yr salary to financially free within 5 years.

Sometimes creative finance doesn't just close a deal, it saves it.

Results may vary.*

$500/mo

Jess

A full-time therapist and single mom with no real estate background. She joined the community, networked, and followed the process until she discovered a deal that fit her buy box. In about 10 weeks, Jess closed her first seller-financed condo. Listed at 5.5%, she negotiated it to 4% interest-only. It has cash flows from day one, and she had a renter the day after closing.

Taking action, not experience, closed the deal.

Results may vary.*

$500/mo

Jess

A full-time therapist and single mom with no real estate background. She joined the community, networked, and followed the process until she discovered a deal that fit her buy box. In about 10 weeks, Jess closed her first seller-financed condo. Listed at 5.5%, she negotiated it to 4% interest-only. It has cash flows from day one, and she had a renter the day after closing.

Taking action, not experience, closed the deal.

Results may vary.*

$1,500/mo

Jason & Susan · Coffee Shop Owners

They wrote off most expenses and assumed real estate was impossible. On the fifth try asking sellers about creative financing, one said yes. A fourplex. 10% down. 5% interest-only seller-financed loan. Cash flowed from day one.

Entrepreneurs who don't fit the bank box can still build cash-flowing portfolios.

Results may vary.*

$1,500/mo

Jason & Susan · Coffee Shop Owners

They wrote off most expenses and assumed real estate was impossible. On the fifth try asking sellers about creative financing, one said yes. A fourplex. 10% down. 5% interest-only seller-financed loan. Cash flowed from day one.

Entrepreneurs who don't fit the bank box can still build cash-flowing portfolios.

Results may vary.*

A new chapter.

Dar · Portland Realtor

Going through a divorce, she needed a new place to live. Started asking sellers of stale listings about lease options. One said yes. Her first year of rent counted toward the down payment. She bought after the divorce was finalized — starting the next chapter with an asset that was all hers.

One good question can open a door a bank cannot.

Results may vary.*

A new chapter.

Dar · Portland Realtor

Going through a divorce, she needed a new place to live. Started asking sellers of stale listings about lease options. One said yes. Her first year of rent counted toward the down payment. She bought after the divorce was finalized — starting the next chapter with an asset that was all hers.

One good question can open a door a bank cannot.

Results may vary.*

Results shown are individual experiences and are not typical, average, expected, or guaranteed. Individual results vary based on background, experience, effort, capital, market conditions, financing, deal flow, expenses, professional support, and execution. SFA does not guarantee that any student will close a deal, earn income, generate cash flow, build a portfolio, recover program costs, or achieve any particular financial outcome. Real estate transactions involve risk.

• WHAT'S INSIDE

• WHAT'S INSIDE

Three things stand between you
and your first deal.
We give you all of them.

Most real estate programs sell you information. SFA gives you the three things that actually close deals: the knowledge, the plan, and the people.

The Course

The SFA video curriculum.

57 step-by-step video lessons covering every stage — finding motivated sellers, structuring win-win terms, drafting the offer, protecting yourself legally, and making debt mobile so one deal becomes many. Lifetime access. Paced in the order it needs to be learned.

The Plan

Your personal roadmap to the first deal.

You don't just get content, you get a plan built around your life, your market, your situation. From your onboarding call with a Student Success Advisor to your defined buy box and weekly action priorities, you'll always know exactly what to do next.

The People

Weekly calls with real estate investors who give a damn.

Live access to Mel and a rotating group of millionaire real estate investors who built wealth the same way we teach: through relationships, not institutions. Deal reviews. Live Q&A. Real feedback on real deals. The room most investors spend years trying to get into.

Here's exactly what you get,
and what each piece is worth
on its own.

Every component below was built to solve a specific problem that stops first-time creative finance investors cold.

Curriculum

57 step-by-step video lessons

5A complete learning path covering mindset, deal sourcing, negotiation, offer crafting, legal structure, and making debt mobile. Lifetime access.

Value

$3,997

Live Coaching

Weekly calls with Mel and real estate investors coaches

Deal reviews, live Q&A, deep dives into creative financing structures with Mel and guest coaches who are actively investing right now. 12 full months.

Value

$5,997

Onboarding

Live call with a Student Success Advisor

Before week one, a dedicated advisor walks you through the program, helps you define your buy box, and sets up your first 90 days with a clear plan. You don't start alone.

Value

$997

Deal Tools

Direct mail program for your market

Build a direct mail strategy from the ground up. Proven letter templates plus portal access to send letters directly to property owners in your target market. Generate your own deal flow.

Value

$1,997

1:1 Coaching

One on One Real Estate Coaching

Bring your actual numbers, your target market, and the deal in front of you. You get direct, one-on-one time to work through your specific situation. Not general advice, your situation. This is where the strategy becomes yours.


Value

$6,997

Deal Tools

Deal Maker Desk CRM and Leads

1 year CRM and leads tool access built for seller finance. Track every seller, offer, and follow-up in one place, and get matched with leads in your market so you always have deals to work. Stop losing prospects in a spreadsheet and keep your whole pipeline moving from first contact to closing.

Value

$2,364

1:1 Coaching

Deal Hotline

1 year access to the deal hotline you can call when you're stuck. Got a live deal and need a second set of eyes? Call the hotline and talk it through with someone who's structured these deals before. Walk through the numbers and the offer so you can move on it with confidence instead of guessing.


Value

$1,997

• THE PROMISE

Coaching until your first deal — guaranteed.

Do the work. Get the deal. If you complete the program and haven't closed your first seller-financed deal within 12 months, we keep coaching you until you do. That's not a tagline. It's the commitment.

Value

Priceless

• TOTAL VALUE

• TOTAL VALUE

The Seller Finance Academy:

$24,346

(Don't worry, if you're a fit you'll invest a small fraction of this)

(Don't worry, if you're a fit you'll invest a small fraction of this)

• THE GUARANTEE

• THE GUARANTEE

Do the work.
Get the deal.

Complete the program and we guarantee you'll close your first seller-financed deal within 12 months — or we keep coaching you until you do.

Complete the program and we guarantee you'll close your first seller-financed deal within 12 months — or we keep coaching you until you do.

Guarantee applies to students who complete the curriculum and make earnest effort to implement what they learn, as outlined in the coaching agreement.

Guarantee applies to students who complete the curriculum and make earnest effort to implement what they learn, as outlined in the coaching agreement.

The method works when you do.

3 mo

Kate closed her first cash-flowing deal three months after joining.

5 yrs

Jason Lee went from a $30k salary to financially free in 5 years.

6 mo

Sorcha turned $40,000 into $45,000/yr in passive income.

Results shown are individual experiences and are not typical, average, expected, or guaranteed. Individual results vary based on background, experience, effort, capital, market conditions, financing, deal flow, expenses, professional support, and execution. SFA does not guarantee that any student will close a deal, earn income, generate cash flow, build a portfolio, recover program costs, or achieve any particular financial outcome. Real estate transactions involve risk.

• THE NEXT STEP

• THE NEXT STEP

Ready to stop waiting
for permission?

The strategy call is free. It's 45 minutes. You'll walk away with clarity on whether this path is right for you, whether you join the program or not.

On the call, we'll talk through

Where you are financially right now and what's actually blocking you.

Whether seller financing is realistic for your situation, market, and timeline.

What your first deal could actually look like — not in theory, but for you specifically.

Whether SFA is the right vehicle to help you get there.

• QUESTIONS

• QUESTIONS

Honest answers to the
real questions.

Most of these come up on every strategy call. The short version is here. Bring the longer ones to the call.

Will I really close a deal if I've never invested before?

Kate had zero real estate background and started with children's library books. Within 3 months she closed her first deal with $11,000 down and now has $400/month cash flow. The program is built for creative-financing beginners, whether they have traditional real estate experience or are looking at property for the first time.

What if I'm scared to talk to sellers or negotiate?

Most people are. We do roleplay practice inside the program before you make your first real call. You'll have a coach and a community behind you. You won't be going in alone.

What makes this different from other real estate courses?

Most programs hand you information and disappear. SFA includes 12 months of live coaching, a community of deal collaborators who are actively investing, attorney-drafted legal templates, and a guarantee that you'll close your first deal or we keep coaching until you do.

Do I need real estate experience or a license?

No and no. Seller financing is a buying strategy available to any purchaser. You don't need a license to buy property creatively. You need education, the right tools, and a network. That's what this is.

What if I fall behind or can't attend every live session?

All coaching calls are recorded. The curriculum is drip-fed to your inbox with lifetime access. You have 12 months of coaching support, not 90 days and done. Life happens. The program is built knowing that.

Is this just information, or will I know exactly what to do?

This is hands-on. By the end of 90 days you'll have a real offer in motion and a deal pipeline in progress, not a folder of notes you never open again.

Is there a guarantee?

Yes. Do the work and get the deal, or we keep coaching you until you do. It's a commitment that consistent effort, with the right guidance, produces results.

What if I don't have a lot of money to start?

Mel's first seller-financed deal was $500 down. Kate closed with $11,000. Sorcha started with a $1,500/month Airbnb room. The method is specifically designed for people who don't have a mountain of capital waiting to be deployed.

• ONE CONVERSATION AWAY

Your first deal is
closer
than you think.

Book Your Free Strategy Call

Book Your Free Strategy Call

No pressure. Just a real conversation about whether this is right for you.

Not Financial or Legal Advice: The information provided by Seller Finance Academy is for educational purposes only. SFA is not a law firm, a tax professional, or a registered investment advisor. Seller financing involves legal contracts and financial risks; we strongly recommend you consult with a qualified attorney and a tax professional before entering into any real estate transactions.

*Results shown are individual experiences and are not typical, average, expected, or guaranteed. Individual results vary based on background, experience, effort, capital, market conditions, financing, deal flow, expenses, professional support, and execution. SFA does not guarantee that any student will close a deal, earn income, generate cash flow, build a portfolio, recover program costs, or achieve any particular financial outcome. Real estate transactions involve risk.

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